These days, I watch ads on TV with a keen eye. Instead of the aesthetic appreciation that used to be foremost for me earlier, I dig deeper. I look for what message they are trying to push. Are they selling me a product, an idea, a perception? What is the intention behind the 30 second spot that they pay $$$ for?
If it is not evident already, this term one of my courses is on Marketing. Given my penchant for analysis, I find it enjoyable. I have a market survey due in a couple of weeks and I spent all evening yesterday looking for recent marketing campaigns that I thought were dicey. As I sat down to sum it all up in a draft paper for initial discussions with my prof, I realized how education opens our mind to possibilities. I have no clue if my future holds anything to do with influencing people to buy a certain product. I do know now that I will pause a bit before I reach out for the Green Works cleaner just because it says Organic or Green or some such catchy phrase on the bottle.
I never thought of myself as an academic or someone who enjoyed studying. I now realize the difference between studying and learning. This whole brush with academia is such a learning experience for me. Not just the subjects that I read about but of myself as a person. Each class makes me aware of my limitations and the possibilities.
As I sit on the stairway leading to the upper level of my home and type this out, I am grateful for the choices I have in life. Instead of rueing what could have been, I am glad I am out there doing what I can. It’s funny writing this because all my life I have found it easier to berate myself rather than give myself credit for something. Even positive reinforcement takes time and practice. As I learn something new and mull over it here, I hope others like me out there take a moment to pause and pat themselves on their back for something good they do.
Have a lovely day!